{"id":8536,"date":"2026-10-30T18:44:00","date_gmt":"2026-10-30T15:44:00","guid":{"rendered":"https:\/\/comunica.dk\/?p=8536"},"modified":"2026-11-03T17:23:36","modified_gmt":"2026-11-03T14:23:36","slug":"derfor-skal-soegeord-lokaliseres-og-ikke-oversaettes","status":"publish","type":"post","link":"https:\/\/comunica.dk\/da\/derfor-skal-soegeord-lokaliseres-og-ikke-oversaettes\/","title":{"rendered":"Derfor skal s\u00f8geord lokaliseres og ikke overs\u00e6ttes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Forestil dig dette: Du har en tekst p\u00e5 dansk, der er s\u00f8gemaskineoptimeret efter udvalgte s\u00f8geord. Den tekst vil du gerne have oversat til andre sprog. S\u00e5 du sender den til dit foretrukne overs\u00e6ttelsesbureau og beder dem overs\u00e6tte din danske SEO-tekst til X antal sprog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voila! S\u00e5 er der ikke andet tilbage end at vente p\u00e5 de oversatte tekster, s\u00e5 de kan blive sat op p\u00e5 din hjemmeside. Eller hvordan\u2026?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overs\u00e6ttelsesbureauet sp\u00f8rger dig, om du har en liste med lokaliserede s\u00f8geord til de sprog, du \u00f8nsker at f\u00e5 oversat den danske tekst til. Med \u201dlokaliserede s\u00f8geord\u201d menes der ord, som folk p\u00e5 det marked, din tekst er m\u00e5lrettet, rent faktisk s\u00f8ger p\u00e5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Du svarer, at den danske tekst allerede indeholder s\u00f8geord, og at de bare skal overs\u00e6ttes. Jeg mener\u2026 Den danske tekst er jo allerede optimeret efter n\u00f8je udvalgte s\u00f8geord, s\u00e5 det er vel bare at overs\u00e6tte den?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Men faktisk forholder det sig s\u00e5dan, at s\u00f8geord ikke bare kan overs\u00e6ttes \u00e9n til \u00e9n. Desv\u00e6rre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f8geord skal lokaliseres til de enkelte sprog og markeder, s\u00e5 de oversatte tekster kan opn\u00e5 synlighed i Google og andre s\u00f8gemaskiner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lad mig forklare dig hvorfor og ikke mindst hvordan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hvorfor kan s\u00f8geord ikke overs\u00e6ttes?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f8geord er de ord eller s\u00e6tninger, folk taster ind i s\u00f8gefeltet p\u00e5 eksempelvis Google, n\u00e5r de leder efter blandt andet et produkt eller en service p\u00e5 nettet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hvis du gerne vil have, at din hjemmeside dukker op p\u00e5 den f\u00f8rste side, n\u00e5r folk s\u00f8ger p\u00e5 ord, der er relevante for din forretning, er det altafg\u00f8rende, at din hjemmeside er optimeret efter de korrekte s\u00f8geord.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For at finde ud af hvilke s\u00f8geord der er de rigtige at g\u00e5 efter, b\u00f8r du lave en analyse af, hvilke ord folk rent faktisk bruger, n\u00e5r de s\u00f8ger efter dit produkt eller din service online. Dette hedder en s\u00f8geordsanalyse. Men det er ikke nok at analysere, hvilke ord der skal anvendes i den danske tekst. Du skal ogs\u00e5 unders\u00f8ge, hvilke s\u00f8geord der skal anvendes p\u00e5 de sprog og markeder, du \u00f8nsker at f\u00e5 oversat din SEO-tekst til. P\u00e5 den m\u00e5de kan du sikre dig, at de ord, der er flest s\u00f8gninger p\u00e5, bliver anvendt i de enkelte overs\u00e6ttelser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grunden til, at du gerne vil bruge de s\u00f8geord, der har st\u00f8rst s\u00f8gevolumen (flest s\u00f8gninger), er, at du derigennem kan tiltr\u00e6kke mere organisk trafik til din hjemmeside og ultimativt \u00f8ge dit salg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hvis du blot overs\u00e6tter de s\u00f8geord, der er blevet fundet til den danske tekst, direkte, er det ikke sikkert, at du form\u00e5r at ramme netop det s\u00f8geord p\u00e5 m\u00e5lsproget, der er flest s\u00f8gninger p\u00e5. For langt de fleste ord kan, som du sikkert ved, overs\u00e6ttes p\u00e5 mange forskellige m\u00e5der.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lad os kigge p\u00e5 et eksempel.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eksempel p\u00e5, hvorfor det giver mening at lokalisere s\u00f8geord<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dit prim\u00e6re s\u00f8geord for den danske tekst er \u201darbejdst\u00f8j\u201d. Det vil du gerne have oversat til engelsk og spansk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e5 engelsk kan \u201darbejdst\u00f8j\u201d overs\u00e6ttes til f\u00f8lgende:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Workwear<\/em><\/li>\n\n\n\n<li><em>Work clothes<\/em><\/li>\n\n\n\n<li><em>Working clothes<\/em><\/li>\n\n\n\n<li><em>Protective clothing<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Alle fire mulige overs\u00e6ttelser ville v\u00e6re korrekte, hvis man udelukkende kiggede p\u00e5 det fra et overs\u00e6ttelsesperspektiv. Men det har stor betydning i en SEO-sammenh\u00e6ng, hvilket af de fire ord der bliver brugt i den engelske overs\u00e6ttelse, eftersom der er stor forskel p\u00e5, hvor mange s\u00f8gninger der er p\u00e5 fire forskellige ord (s\u00f8gevolumen). Det ses tydeligt i nedenst\u00e5ende tabel.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>S\u00f8geord<\/strong><\/td><td><strong>S\u00f8gevolumen*<\/strong><\/td><\/tr><tr><td>Workwear<\/td><td>19.000<\/td><\/tr><tr><td>Work clothes<\/td><td>3.700<\/td><\/tr><tr><td>Protective clothing<\/td><td>800<\/td><\/tr><tr><td>Working clothes<\/td><td>250<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tabellen viser, at der i Storbritannien i gennemsnit bliver s\u00f8gt p\u00e5 <em>workwear<\/em> 19.000 gange om m\u00e5neden. Det er mere end fem gange s\u00e5 mange estimerede s\u00f8gninger end for s\u00f8geordet <em>work clothes<\/em>, som ellers ogs\u00e5 er en oplagt overs\u00e6ttelse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e5 spansk findes der ligeledes en r\u00e6kke forskellige m\u00e5der, \u201darbejdst\u00f8j\u201d kan overs\u00e6ttes p\u00e5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Ropa de trabajo<\/em><\/li>\n\n\n\n<li><em>Ropa laboral<\/em><\/li>\n\n\n\n<li><em>Uniformes de trabajo<\/em><\/li>\n\n\n\n<li><em>Vestuario laboral<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Igen ville v\u00e6re og en af de ovenst\u00e5ende overs\u00e6ttelser isoleret set v\u00e6re korrekt, men ud fra nedenst\u00e5ende tabel bliver det igen klart, at der er stor forskel p\u00e5 ordenes s\u00f8gevolumen og dermed den SEO-m\u00e6ssige v\u00e6rdi.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>S\u00f8geord<\/strong><\/td><td><strong>S\u00f8gevolumen*<\/strong><\/td><\/tr><tr><td>Ropa de trabajo<\/td><td>11.000<\/td><\/tr><tr><td>Ropa laboral<\/td><td>5.300<\/td><\/tr><tr><td>Uniformes de trabajo<\/td><td>5.200<\/td><\/tr><tr><td>Vestuarios laboral<\/td><td>3.500<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Konklusionen er alts\u00e5, at hvis du v\u00e6lger blot at overs\u00e6tte den danske SEO-tekst med de danske s\u00f8geord direkte, risikerer du, at dit danske s\u00f8geord, der kan overs\u00e6ttes p\u00e5 flere forskellige m\u00e5der, bliver oversat til et ord p\u00e5 m\u00e5lsproget, der har en lavere s\u00f8gevolumen. Det kan medf\u00f8re, at du g\u00e5r glip af potential trafik til din hjemmeside, der i sidste ende kan lede til flere konverteringer og dermed en st\u00f8rre oms\u00e6tning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hvordan lokaliserer man s\u00f8geord?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jeg h\u00e5ber, at ovenst\u00e5ende eksempel har tydeliggjort, hvorfor man ikke blot kan overs\u00e6tte s\u00f8geord i blinde, men bliver n\u00f8dt at lokalisere s\u00f8geordet til det specifikke sprog og marked. Dette indeb\u00e6rer en s\u00f8geordsanalyse af, hvilke af de relevante overs\u00e6ttelsesmuligheder har flest s\u00f8gninger (s\u00f8gevolumen) p\u00e5 m\u00e5lsproget, s\u00e5 du kan s\u00f8rge for, at netop det ord bliver anvendt i overs\u00e6ttelsen til din hjemmeside.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der findes forskellige SEO-v\u00e6rkt\u00f8jer, du kan bruge til at analysere, hvilke ord folk s\u00f8ger mest p\u00e5, n\u00e5r de leder efter dit produkt eller din service p\u00e5 forskellige sprog, s\u00e5 du kan v\u00e6re sikker p\u00e5, at de s\u00f8geord med st\u00f8rst s\u00f8gevolumen bliver implementeret i de endelige overs\u00e6ttelser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hos COMUNICA s\u00e6tter vi en \u00e6re i at kunne hj\u00e6lpe vores kunder med overs\u00e6ttelse af alle slags tekster. Det g\u00e6lder ogs\u00e5 for tekster til hjemmesider, der kr\u00e6ver en ekstra indsats, s\u00e5 Google og andre s\u00f8gemaskiner ikke bare kan finde hjemmesideteksten, men ogs\u00e5 anerkender dens v\u00e6rdi og har lyst til at ranke den.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi anbefaler, at virksomheder, der \u00f8nsker at f\u00e5 oversat tekster til deres hjemmeside, f\u00e5r lavet en liste over lokaliserede s\u00f8geord for de \u00f8nskede sprog, s\u00e5ledes at de korrekte s\u00f8geord med st\u00f8rst potentiale bliver implementeret i overs\u00e6ttelsen frem for en direkte overs\u00e6ttelse, der m\u00e5ske ikke bidrager til at f\u00e5 hjemmesiden synlig i s\u00f8gemaskinerne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kontakt os for at h\u00f8re mere om, hvordan COMUNICA kan hj\u00e6lpe dig med jeres SEO-tekster fra start til slut, s\u00e5 de kommer til at st\u00e5 knivskarpt i kunders og ikke mindst Googles \u00f8jne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*S\u00f8gevolumen fundet den 12. november 2020.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forestil dig dette: Du har en tekst p\u00e5 dansk, der er s\u00f8gemaskineoptimeret efter udvalgte s\u00f8geord. Den tekst vil du gerne have oversat til andre sprog. S\u00e5 du sender den til dit foretrukne overs\u00e6ttelsesbureau og beder dem overs\u00e6tte din danske SEO-tekst til X antal sprog. Voila! S\u00e5 er der ikke andet tilbage end at vente p\u00e5 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[460],"tags":[439,452,453,469,498,499,203],"class_list":["post-8536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-lokalisering","tag-seo","tag-marketing","tag-google","tag-soegeord","tag-online-synlighed","tag-oversaettelse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Derfor skal s\u00f8geord lokaliseres og ikke overs\u00e6ttes | Comunica<\/title>\n<meta name=\"description\" content=\"Bliv klogere p\u00e5, hvorfor s\u00f8geordsanalyse er afg\u00f8rende for SEO, synlighed og trafik p\u00e5 internationale markeder.\" \/>\n<meta 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