{"id":8544,"date":"2026-10-30T19:08:07","date_gmt":"2026-10-30T16:08:07","guid":{"rendered":"https:\/\/comunica.dk\/?p=8544"},"modified":"2026-11-03T17:22:13","modified_gmt":"2026-11-03T14:22:13","slug":"google-gaar-i-kloerene-paa-maskinoversaettelse-og-ai-genereret-indhold","status":"publish","type":"post","link":"https:\/\/comunica.dk\/da\/google-gaar-i-kloerene-paa-maskinoversaettelse-og-ai-genereret-indhold\/","title":{"rendered":"Google g\u00e5r i kl\u00f8rene p\u00e5 maskinovers\u00e6ttelse og AI-genereret indhold for at forbedre kvaliteten af s\u00f8geresultater"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hvis du arbejder med maskingenereret indhold til daglig eller har brugt maskinoversat tekst p\u00e5 din hjemmeside, s\u00e5 er det nu, du skal spidse \u00f8rer!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google har nemlig udrullet nye opdateringer siden sommeren 2022, herunder den s\u00e5kaldte \u201dHelpful Content\u201d-opdatering i august og spamopdateringen i oktober, som allerede har p\u00e5virket mange virksomheders nuv\u00e6rende og fremtidige indholdsproduktion. Da Googles mission er at prioritere indhold af h\u00f8j kvalitet og tilfredsstille brugerens s\u00f8geintentioner, vil alt indhold, der af Googles kategoriseres som d\u00e5rligt eller ligefrem spam, blive nedprioriteret i s\u00f8gemaskineresultaterne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e5 hvad skal virksomheder v\u00e6re opm\u00e6rksomme p\u00e5 fremadrettet for at undg\u00e5 at havne i kl\u00f8rene p\u00e5 Googles intelligente SpamBrain? Det, og mere til, gennemg\u00e5r vi i dette blogindl\u00e6g.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hvad er d\u00e5rligt indhold if\u00f8lge Google?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De nye opdateringer skal hj\u00e6lpe Google med at blive endnu bedre til at skelne mellem godt og d\u00e5rligt indhold. If\u00f8lge Google selv er <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#spammy-automatically-generated-content\">d\u00e5rligt indhold og spam<\/a> kendetegnet ved bl.a.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tekst, der indeholder s\u00f8geord, men som ikke giver mening overfor l\u00e6seren.<\/li>\n\n\n\n<li>Tekst, der er blevet maskinoversat uden at tage hensyn til kvalitet eller brugeroplevelse.<\/li>\n\n\n\n<li>Tekst, der er sammensat af forskellige eksisterende hjemmesidetekster uden at tilf\u00f8je yderligere v\u00e6rdi.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Man kan dermed ikke l\u00e6ngere bare l\u00e6gge hvad som helst ud p\u00e5 sin hjemmeside, eftersom der nu er en endnu st\u00f8rre risiko for, at det ender med at forsvinde i m\u00e6ngden \u2013 og det er rigtig \u00e6rgerligt, hvis man i forvejen har investeret tid og penge i sit indhold.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spamlignende aktiviteter og unyttigt indhold<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der er ingen, der ved helt pr\u00e6cist, hvad de nye opdateringer konkret indeb\u00e6rer endnu, men meget tyder p\u00e5, at spamlignende linkbuilding-aktiviteter og indhold af d\u00e5rlig kvalitet vil blive straffet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Googles opdatering ved navn \u201dHelpful Content Update\u201d klassificerer webindhold som enten nyttigt eller unyttigt. Det betyder, at en intelligent algoritme scanner din hjemmeside for at vurdere, om indholdet er v\u00e6rdifuldt eller ej. Hvis en hjemmeside udgiver mere unyttigt indhold end nyttigt, vil Google prioritere andre sider \u2013 ogs\u00e5 selvom, der rent faktisk er nyttigt indhold p\u00e5 siden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI-genereret indhold og maskinovers\u00e6ttelser<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ser man p\u00e5, hvad der if\u00f8lge Google er d\u00e5rligt indhold, s\u00e5 tyder noget p\u00e5, at man skal undg\u00e5 at publicere AI-genereret indhold samt maskinovers\u00e6ttelser. Senest har <a href=\"https:\/\/komputer.dk\/it-og-samfund\/ny-teknologi\/chatgpt-chatrobotten-som-kan-svare-paa-naesten-alle-dine-spoergsmaal\">ChatGPT<\/a> taget fusen p\u00e5 verden med sine lidt for menneskelige tekster, og mange studerende har allerede brugt den intelligente software som hj\u00e6lp til at skrive deres opgaver. Selvom der er tid at spare, n\u00e5r man anvender v\u00e6rkt\u00f8jer som dette, risikerer man at ende helt nede p\u00e5 Googles rangliste.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u00e5dan kommer du udenom Googles spamfilter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Den bedste og sikreste vej udenom Googles spamfilter er at s\u00f8rge for, at din hjemmesides indhold er velproduceret og hverken har set skyggen af kunstig intelligens eller usunde links. I den anledning kan du med fordel se al dit webindhold efter i s\u00f8mmene og for fremtiden v\u00e6re opm\u00e6rksom p\u00e5 f\u00f8lgende:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Undlad at udgive tekster, der er maskingenereret.<\/li>\n\n\n\n<li>Undg\u00e5 brugen af maskinovers\u00e6ttelser.<\/li>\n\n\n\n<li>Fjern\/omskriv duplikeret indhold.<\/li>\n\n\n\n<li>Hvis din hjemmeside tillader brugergenereret indhold, b\u00f8r du overveje, hvorvidt det stadig skal v\u00e6re muligt, eftersom lav kvalitet eller spam kan forekomme og dermed true virksomhedens rangering i Google.<\/li>\n\n\n\n<li>S\u00f8rg for altid at involvere menneskelig ekspertise til efterredigering, hvis du alligevel \u00f8nsker at bruge AI-genereret indhold.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Flersprogede hjemmesider<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hvis en hjemmeside skal overs\u00e6ttes til flere sprog, kan det v\u00e6re fristende at smide alle eksisterende tekster ind i en maskine og p\u00e5 den m\u00e5de have en flersproget hjemmeside klar p\u00e5 f\u00e5 minutter, men tager man Googles nyeste opdateringer i betragtning, er det ikke s\u00e5 god en id\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hos COMUNICA tilbyder vi <em>menneskelig og professionel<\/em> <a href=\"https:\/\/comunicatranslations.com\/da\/oversaettelse-af-hjemmesider\/\">overs\u00e6ttelser af hele din hjemmeside<\/a>, s\u00e5 den fremst\u00e5r trov\u00e6rdig og skaber v\u00e6rdi for bes\u00f8gende. Vi hj\u00e6lper virksomheder p\u00e5 tv\u00e6rs af mange forskellige brancher med at f\u00e5 en bredere r\u00e6kkevidde ved hj\u00e6lp af en flersproget hjemmeside af garanteret h\u00f8j kvalitet. Vi kan endda inkludere bedste praksisser for SEO, s\u00e5 du ikke havner nederst i Googles s\u00f8geresultater.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Takket v\u00e6re vores mange \u00e5rs erfaring med hjemmesideoptimering kan du v\u00e6re helt sikker p\u00e5, at SEO, fagtermer, stil, korrekturl\u00e6sning og lokalisering sidder lige i skabet. <a href=\"https:\/\/comunicatranslations.com\/da\/korrekturlaesning\/\">Korrekturl\u00e6sning<\/a> og <a href=\"https:\/\/comunicatranslations.com\/da\/oversaettelse-og-tilpasning-af-soegeord-seo\/\">SEO<\/a> er vores vigtigste kvalitetssikring ved <a href=\"https:\/\/comunicatranslations.com\/da\/oversaettelse-af-hjemmesider\/\">overs\u00e6ttelse af hjemmesider<\/a>, eftersom det er i denne proces, man kan fjerne og omskrive potentielt AI-genereret indhold.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hvis du arbejder med maskingenereret indhold til daglig eller har brugt maskinoversat tekst p\u00e5 din hjemmeside, s\u00e5 er det nu, du skal spidse \u00f8rer! Google har nemlig udrullet nye opdateringer siden sommeren 2022, herunder den s\u00e5kaldte \u201dHelpful Content\u201d-opdatering i august og spamopdateringen i oktober, som allerede har p\u00e5virket mange virksomheders nuv\u00e6rende og fremtidige indholdsproduktion. Da [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[32,455,458,460],"tags":[439,452,469,471,496,497],"class_list":["post-8544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sprog","category-strategi","category-lokalisering","category-marketing","tag-lokalisering","tag-seo","tag-google","tag-maskinoversaettelse","tag-ai-genereret-oversaettelse","tag-algoritmer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI og maskinovers\u00e6ttelse p\u00e5virker Google-rangeringer | Comunica<\/title>\n<meta name=\"description\" content=\"Google straffer AI-genereret indhold og maskinovers\u00e6ttelser p\u00e5 hjemmesider. 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Se her, hvordan du undg\u00e5r at forringe din placering.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/comunica.dk\/da\/google-gaar-i-kloerene-paa-maskinoversaettelse-og-ai-genereret-indhold\/\" \/>\n<meta property=\"og:site_name\" content=\"Comunica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/comunicatranslations\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-30T16:08:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T14:22:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/comunica.dk\/wp-content\/uploads\/2025\/11\/glasses.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tina Julsgaard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@comunicatweet\" \/>\n<meta name=\"twitter:site\" content=\"@comunicatweet\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tina Julsgaard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/comunica.dk\\\/da\\\/google-gaar-i-kloerene-paa-maskinoversaettelse-og-ai-genereret-indhold\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/comunica.dk\\\/da\\\/google-gaar-i-kloerene-paa-maskinoversaettelse-og-ai-genereret-indhold\\\/\"},\"author\":{\"name\":\"Tina Julsgaard\",\"@id\":\"https:\\\/\\\/comunica.dk\\\/da\\\/#\\\/schema\\\/person\\\/5cd4d683c4ab80c12e4c358c2f4a0f49\"},\"headline\":\"Google g\u00e5r i kl\u00f8rene p\u00e5 maskinovers\u00e6ttelse og AI-genereret indhold for at forbedre kvaliteten af s\u00f8geresultater\",\"datePublished\":\"2026-10-30T16:08:07+00:00\",\"dateModified\":\"2026-11-03T14:22:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/comunica.dk\\\/da\\\/google-gaar-i-kloerene-paa-maskinoversaettelse-og-ai-genereret-indhold\\\/\"},\"wordCount\":767,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/comunica.dk\\\/da\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/comunica.dk\\\/da\\\/google-gaar-i-kloerene-paa-maskinoversaettelse-og-ai-genereret-indhold\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/comunica.dk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/glasses.png\",\"keywords\":[\"lokalisering\",\"seo\",\"google\",\"maskinovers\u00e6ttelse\",\"ai-genereret overs\u00e6ttelse\",\"algoritmer\"],\"articleSection\":[\"Sprog\",\"Strategi\",\"Lokalisering\",\"Marketing\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/comunica.dk\\\/da\\\/google-gaar-i-kloerene-paa-maskinoversaettelse-og-ai-genereret-indhold\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/comunica.dk\\\/da\\\/google-gaar-i-kloerene-paa-maskinoversaettelse-og-ai-genereret-indhold\\\/\",\"url\":\"https:\\\/\\\/comunica.dk\\\/da\\\/google-gaar-i-kloerene-paa-maskinoversaettelse-og-ai-genereret-indhold\\\/\",\"name\":\"AI og maskinovers\u00e6ttelse p\u00e5virker Google-rangeringer | Comunica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/comunica.dk\\\/da\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/comunica.dk\\\/da\\\/google-gaar-i-kloerene-paa-maskinoversaettelse-og-ai-genereret-indhold\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/comunica.dk\\\/da\\\/google-gaar-i-kloerene-paa-maskinoversaettelse-og-ai-genereret-indhold\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/comunica.dk\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/glasses.png\",\"datePublished\":\"2026-10-30T16:08:07+00:00\",\"dateModified\":\"2026-11-03T14:22:13+00:00\",\"description\":\"Google straffer AI-genereret indhold og maskinovers\u00e6ttelser p\u00e5 hjemmesider. 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