You’ve invested in localising your website. The language is spot on, the messaging feels natural, and you’re confident that your content will resonate with customers in your new target market.
But there’s one rather important question left to answer: will those customers actually find you? And when they do, will they take the next step?
Getting your content right is an essential part of international expansion. But making that content work for your business also requires the right marketing strategy – one that’s built around how web users in each market actually search, compare, make decisions and buy.
That’s why we’re pleased to welcome Erichsen Consulting to Comunica’s Nordic Partner Network. By combining our expertise in localisation, multilingual content and Nordic markets with Erichsen Consulting’s digital marketing know-how, we can help clients connect the dots between communicating effectively and reaching the right customers.
This helps your words to work harder and drive better results.
Because Every Market Works a Little Differently
Successful marketing in a new market involves getting lots of little details right. That starts with understanding where your customers look for products and services, which search terms they use and what kinds of advertising messages resonate with them.
Then there’s the experience once they reach your website. Does the content answer their questions? Are the right trust signals in place? Is it easy to get in touch, request a quote or make a purchase using familiar channels and payment methods?
For example, WhatsApp is a common way to contact businesses in Spain, while Danish customers may be more inclined to look for a phone number, an email address or a live chat option.
Individually, these might seem like minor considerations. But together, they determine how naturally your brand fits into the local market and how much friction customers will encounter along the way. These factors may just mark the difference between a new sale and a closed tab.
Meet Erichsen Consulting
Founded in 2021 by Line Krogsgaard Erichsen, Erichsen Consulting is a digital marketing consultancy and growth partner working with Scandinavian and international businesses.
With over a decade of digital marketing experience behind her, Line runs Erichsen Consulting from Mijas, near Málaga. That’s just a short distance from our own base in southern Spain, making it easy for us to get together, exchange ideas and build a close working relationship.
Erichsen Consulting creates value for their clients by developing digital marketing strategies, planning and managing Google and LinkedIn advertising campaigns, improving visibility in traditional and AI-powered search, and optimising websites to turn more visitors into customers.
Their approach is data-driven and always starts with the bigger picture. What is the business trying to achieve? Who are its customers? How well are its website, content and marketing channels working together? They look at the data available and use it to develop strategies, optimise campaigns and generate leads – recognising at all times that the problems don’t always sit where we most expect them, and that only by taking a holistic perspective can we identify where things are going wrong.
“Good marketing starts with understanding how people in a market actually think and buy, and language is a huge part of that. I’ve seen plenty of strong campaigns let down by content that didn’t quite land with the target audience. With Comunica, my clients get both pieces handled by people who know what they’re doing.”
– LINE KROGSGAARD ERICHSEN
Bringing Localisation and Marketing Together
What does the partnership mean in practice?
At Comunica, we help businesses develop, manage and localise multilingual content, connecting the dots between linguistic expertise, cultural knowledge, technology and workflows. We also help companies understand and navigate the Nordic markets.
Erichsen Consulting brings complementary expertise in marketing strategy, consulting, paid advertising, SEO, AI search visibility and conversion optimisation, starting with each client’s business goals and data.
Together, we can support businesses at different stages of their international growth.
For a company preparing to enter Sweden, for example, that could mean developing locally relevant website content alongside a search and advertising strategy informed by Swedish customer behaviour.
For a Nordic business expanding into Spain, it might mean adapting the message to local expectations and making sure that marketing initiatives actually reach the right people.
And for companies already operating across several markets, it could mean taking a closer look at why some localised websites or campaigns perform better than others, identifying where improvements are needed to bring in more of the right leads or where performance can be further enhanced.
The common thread is making sure the content and the marketing around it work together, rather than treating them as separate projects.
And because our teams can work directly with one another, clients can access this complementary expertise without having to piece everything together themselves.
More Expertise, Fewer Loose Ends
This latest partnership is also part of something bigger.
At Comunica, we’re building a Nordic Partner Network that brings together carefully selected specialists in different areas of international business, marketing and localisation.
We know what we do best, and we’re equally happy to recognise when someone else brings valuable expertise to the table. By working with the right partners, we can offer clients broader support while keeping the personal, hands-on approach that matters to us.
Erichsen Consulting is a welcome addition to that network, and we’re looking forward to seeing what we can achieve together.
“Clients shouldn’t have to manage five different suppliers who never talk to each other. With Line on board, they get localisation and marketing from people who already work closely together, so less falls between the cracks and more gets done.”
– TINA JULSGAARD
Ready to GET More From Your Multilingual Content?
Whether you’re planning to enter the Nordic markets, expanding from Scandinavia into new territories or looking to get more from your existing multilingual marketing, we’d love to hear what you’re working on – and discuss the ways we and our network can help.
Get in touch with Comunica to discuss your plans, or visit Erichsen Consulting to learn more about their services.
